Hiring and Sponsoring Marketing sales and advertising directors (SOC Code 1132)

Marketing Sales and Advertising Directors, classified under SOC Code 1132, are pivotal professionals who drive customer engagement and promote business growth within the marketing and advertising sectors. Their key responsibilities include:

• Customer Communication: Advising customers on products and services, effectively addressing inquiries from both current clients and potential leads.
• Record Management: Handling and maintaining accurate customer records, ensuring adherence to file-keeping measures.
• Market Research: Conducting comprehensive market research to gather insights that inform strategic decisions and assist with the implementation of marketing campaigns.
• Social Media Monitoring: Keeping an eye on social media trends and overseeing company marketing materials alongside customer reports, spreadsheets, and databases.
• Quality Service: Maintaining high levels of customer satisfaction by delivering quality service and responsive support.

With the ever-evolving landscape of marketing, the demand for skilled Marketing Sales and Advertising Directors is on the rise. This guide aims to support HR professionals in navigating the process of hiring and sponsoring these essential roles under the UK’s immigration system.

What is SOC Code 3411 for Marketing sales and advertising directors?

SOC Code 1132 refers to Marketing Sales and Advertising Directors who oversee customer communication and the promotion of products and services. Their responsibilities can include:

• Customer communication: Advising customers on products and services through direct interactions.
• Handling inquiries: Taking customer calls and responding promptly to enquiries from potential leads.
• Record management: Maintaining accurate customer records and ensuring proper file-keeping practices are in place.
• Market research: Conducting research to understand market trends and audience preferences.
• Campaign implementation: Assisting in the development and execution of marketing campaigns across various channels.
• Social media management: Monitoring social media platforms and analyzing company marketing materials.
• Data analysis: Reviewing customer reports, spreadsheets, and databases to inform marketing strategies.
• Customer satisfaction: Ensuring high levels of customer satisfaction by consistently providing quality service.

Marketing Sales and Advertising Directors play a vital role in driving business success and shaping a company’s brand by effectively reaching and engaging target audiences.

Eligibility to Hire Marketing sales and advertising directors (SOC Code 3411)

1. Job Requirements

Marketing Sales and Advertising Directors must possess strong leadership and communication skills, along with relevant experience in marketing and sales. The following qualifications and criteria are essential:

• Educational Background: A degree in marketing, business administration, or a related field is preferred.
• Experience: Proven experience in marketing, sales, or advertising management with a strong track record of success.
• Communication Skills: Excellent verbal and written communication skills to effectively interact with customers, vendors, and team members.
• Customer Service: Demonstrated ability to maintain high customer satisfaction levels through effective service delivery.
• Market Research Skills: Experience in conducting market research and analyzing customer data to inform strategic decisions.
• Technical Proficiency: Familiarity with digital marketing tools, social media platforms, and CRM software to manage customer relationships and marketing efforts.

Ensure the job description aligns with SOC Code 1132 and that the candidate's experience and qualifications meet the expectations for the role.

1. Salary Thresholds
2. Use the Minimum Salary Calculator to ensure your salary offer meets immigration requirements.

Sponsoring Marketing sales and advertising directors: A Step-by-Step Guide for HR Professionals

Once you’ve confirmed that the role and candidate meet the eligibility requirements, follow this step-by-step guide to sponsoring Marketing sales and advertising directors under SOC Code 1132.

Step 1: Obtain a Sponsor Licence

Before hiring non-UK Marketing sales and advertising directors, your company or institution must obtain a sponsor licence. This licence enables you to legally sponsor overseas Marketing sales and advertising directors under the Skilled Worker Visa program.

• Sponsor Licence Application: Submit documentation proving that your business is legitimate and has a genuine vacancy. Visit the sponsor licence application guide for more information. 
• Sponsor Licence Fees: Small businesses typically pay £574, while larger institutions pay £1,579. For more information, visit the sponsor licence fees guide. 
• Processing Time: Applications typically take up to 8 weeks, but using the Sponsor Licence Priority Service can reduce the processing time to 10 working days.

Once your sponsor licence is approved, you will receive a sponsor licence number, which allows you to assign Certificates of Sponsorship (CoS).

Step 2: Assign a Certificate of Sponsorship (CoS)

Once you have your sponsor licence, the next step is to assign a CoS to the Marketing sales and advertising directors. This document provides key details about the job and the individual being sponsored.

• Defined vs Undefined CoS: Use a Defined CoS for Marketing sales and advertising directors applying from outside the UK, and an Undefined CoS for those already in the UK. Learn more in the Defined & Undefined Certificates of Sponsorship guide. 
• Required Documents: Provide details such as the Marketing sales and advertising directors’s portfolio, passport and job offer. Refer to Documents Required for Certificate of Sponsorship for a full list of necessary documents.

Step 3: Apply for the Skilled Worker Visa

Once the CoS is issued, the Marketing sales and advertising directors can apply for the Skilled Worker Visa.

• Visa Fees: Fees vary depending on the role and visa length—use the visa fees calculator to estimate the costs. 
• Immigration Skills Charge: Employers are required to pay this charge as part of sponsoring non-UK workers. This is separate from visa fees.

Conducting a Right to Work Check for Marketing sales and advertising directors

Before the Marketing sales and advertising directors begins working, you must conduct a right to work check to ensure they are legally allowed to work in the UK.

• Manual Right to Work Check: Verify original documents such as the Marketing sales and advertising directors’s passport and visa. 
• Online Right to Work Check: If the Marketing sales and advertising directors holds an eVisa, you can use the UK government’s online system to verify their right-to-work status.

For more details on how to perform these checks, see the right to work check guide.

Post-Hiring Responsibilities and Compliance

1. Record-Keeping and Reporting  
2. • Record-Keeping: Maintain accurate and up-to-date records of the Marketing sales and advertising directors’s employment details, salary and contact information. 
   • Reporting Changes: Report any significant changes to the Marketing sales and advertising directors’s role—such as promotions or salary increases—via the Sponsor Management System (SMS).
3. Sponsor Licence Duties and Compliance
4. Failure to comply with your sponsor licence duties can result in penalties or sponsor licence revocation, impacting your ability to sponsor future Marketing sales and advertising directorss.

How Borderless Can Help with Sponsoring Marketing sales and advertising directors

Sponsoring Marketing sales and advertising directors under SOC Code 1132 can be a complex process, but Borderless can simplify it for you. We offer comprehensive support to help you manage the entire sponsorship process.

End-to-End Sponsorship Support

At Borderless, we assist with:

• Sponsor Licence Application: Guiding you through the application process and ensuring all required documents are submitted correctly. 
• Certificate of Sponsorship Assignment: Streamlining the CoS process to make hiring easier. 
• Compliance Management: Helping you stay compliant with immigration laws to avoid penalties.

If you need assistance with hiring or sponsoring Marketing sales and advertising directors, get in touch for personalised support.

Conclusion

Hiring and sponsoring Marketing sales and advertising directors under SOC Code 1132 can be a rewarding way to enrich the cultural landscape of your organisation. By following the steps outlined in this guide, you can successfully navigate the sponsorship process while ensuring compliance with UK immigration laws.

For further guidance, Borderless is ready to assist you with all your sponsorship needs. Contact us for expert advice.