Hiring and Sponsoring Marketing and commercial managers (SOC Code 2432)

Marketing and Commercial Managers, classified under SOC Code 2432, are strategic professionals who play a crucial role in driving business growth and enhancing market positioning. Their responsibilities encompass a wide range of marketing functions, including:

• Liaising with Senior Staff: Collaborates with senior management to determine the product or service range that will meet business goals.
• Developing Sales Strategies: Contributes to the creation of effective sales strategies and setting realistic sales targets that align with the company’s objectives.
• Conducting Market Research: Engages in discussions with employers or clients to analyze requirements, carry out surveys, and study market trends to understand customer preferences.
• Analyzing Customer Feedback: Evaluates customer reactions to aspects such as product, packaging, and pricing to enhance overall offerings.
• Sales Reporting: Compiles and assesses sales figures to prepare reports, offering insights and recommendations to senior management regarding marketing and sales strategies.
• Managing Marketing Teams: Directs a team of marketing professionals to effectively implement marketing strategies for products and services.
• Building Client Relationships: Establishes and nurtures relationships with clients, negotiating business contracts and crafting detailed project specifications.

With the increasing demand for skilled marketing and commercial managers in both local and international markets, many companies look to attract talent from overseas. This guide will assist HR professionals in navigating the hiring and sponsorship process for marketing and commercial managers under the UK’s immigration system.

What is SOC Code 3411 for Marketing and commercial managers?

SOC Code 2432 refers to marketing and commercial managers responsible for overseeing marketing strategies and sales operations. Their responsibilities can include:

• Liaising with senior staff: Collaborating with other management to define the range of goods or services to be marketed.
• Developing sales strategies: Contributing to the creation of effective plans to achieve sales targets.
• Conducting market research: Discussing client requirements and performing surveys to analyze customer preferences regarding products, packaging, and pricing.
• Analyzing sales data: Compiling and interpreting sales figures to gauge market performance.
• Preparing marketing proposals: Developing proposals for marketing campaigns and promotional activities to enhance market reach.
• Producing reports: Delivering recommendations and insights on marketing and sales strategies to senior management.
• Managing marketing teams: Directing and leading a team of marketing professionals to ensure successful implementation of strategies.
• Building client relationships: Establishing and nurturing partnerships with clients, negotiating new business contracts, and preparing project specifications.

Marketing and commercial managers are pivotal in driving business growth and ensuring that products and services effectively meet market demands.

Eligibility to Hire Marketing and commercial managers (SOC Code 3411)

1. Job Requirements

Marketing and commercial managers must exhibit strong leadership and analytical skills, along with relevant experience in marketing practices. The ideal candidates will fulfill the following criteria:

• Experience in Marketing Management: Proven track record of managing marketing teams and successfully implementing marketing strategies that drive sales and brand awareness.
• Strategic Planning Skills: Ability to contribute to the development of sales strategies, setting achievable sales targets based on market research and analysis.
• Market Research Proficiency: Experience in conducting surveys and analyzing customer feedback related to products, packaging, and pricing. 
• Analytical Skills: Competence in compiling and analyzing sales figures to prepare insightful reports and recommendations for senior management.
• Communication Skills: Strong interpersonal skills necessary for liaising with senior staff, discussing client requirements, and building lasting relationships with clients.
• Negotiation Skills: Demonstrated ability to negotiate new business contracts and prepare detailed project specifications.
• Educational Background: A degree in marketing, business administration, or a related field is often preferred, although equivalent work experience may also be acceptable.

Ensure the job description aligns with SOC Code 2432 and that candidates possess the necessary experience and skills to meet the expectations for the role.

1. Salary Thresholds
2. Use the Minimum Salary Calculator to ensure your salary offer meets immigration requirements.

Sponsoring Marketing and commercial managers: A Step-by-Step Guide for HR Professionals

Once you’ve confirmed that the role and candidate meet the eligibility requirements, follow this step-by-step guide to sponsoring Marketing and commercial managers under SOC Code 2432.

Step 1: Obtain a Sponsor Licence

Before hiring non-UK Marketing and commercial managers, your company or institution must obtain a sponsor licence. This licence enables you to legally sponsor overseas Marketing and commercial managers under the Skilled Worker Visa program.

• Sponsor Licence Application: Submit documentation proving that your business is legitimate and has a genuine vacancy. Visit the sponsor licence application guide for more information. 
• Sponsor Licence Fees: Small businesses typically pay £574, while larger institutions pay £1,579. For more information, visit the sponsor licence fees guide. 
• Processing Time: Applications typically take up to 8 weeks, but using the Sponsor Licence Priority Service can reduce the processing time to 10 working days.

Once your sponsor licence is approved, you will receive a sponsor licence number, which allows you to assign Certificates of Sponsorship (CoS).

Step 2: Assign a Certificate of Sponsorship (CoS)

Once you have your sponsor licence, the next step is to assign a CoS to the Marketing and commercial managers. This document provides key details about the job and the individual being sponsored.

• Defined vs Undefined CoS: Use a Defined CoS for Marketing and commercial managers applying from outside the UK, and an Undefined CoS for those already in the UK. Learn more in the Defined & Undefined Certificates of Sponsorship guide. 
• Required Documents: Provide details such as the Marketing and commercial managers’s portfolio, passport and job offer. Refer to Documents Required for Certificate of Sponsorship for a full list of necessary documents.

Step 3: Apply for the Skilled Worker Visa

Once the CoS is issued, the Marketing and commercial managers can apply for the Skilled Worker Visa.

• Visa Fees: Fees vary depending on the role and visa length—use the visa fees calculator to estimate the costs. 
• Immigration Skills Charge: Employers are required to pay this charge as part of sponsoring non-UK workers. This is separate from visa fees.

Conducting a Right to Work Check for Marketing and commercial managers

Before the Marketing and commercial managers begins working, you must conduct a right to work check to ensure they are legally allowed to work in the UK.

• Manual Right to Work Check: Verify original documents such as the Marketing and commercial managers’s passport and visa. 
• Online Right to Work Check: If the Marketing and commercial managers holds an eVisa, you can use the UK government’s online system to verify their right-to-work status.

For more details on how to perform these checks, see the right to work check guide.

Post-Hiring Responsibilities and Compliance

1. Record-Keeping and Reporting  
2. • Record-Keeping: Maintain accurate and up-to-date records of the Marketing and commercial managers’s employment details, salary and contact information. 
   • Reporting Changes: Report any significant changes to the Marketing and commercial managers’s role—such as promotions or salary increases—via the Sponsor Management System (SMS).
3. Sponsor Licence Duties and Compliance
4. Failure to comply with your sponsor licence duties can result in penalties or sponsor licence revocation, impacting your ability to sponsor future Marketing and commercial managerss.

How Borderless Can Help with Sponsoring Marketing and commercial managers

Sponsoring Marketing and commercial managers under SOC Code 2432 can be a complex process, but Borderless can simplify it for you. We offer comprehensive support to help you manage the entire sponsorship process.

End-to-End Sponsorship Support

At Borderless, we assist with:

• Sponsor Licence Application: Guiding you through the application process and ensuring all required documents are submitted correctly. 
• Certificate of Sponsorship Assignment: Streamlining the CoS process to make hiring easier. 
• Compliance Management: Helping you stay compliant with immigration laws to avoid penalties.

If you need assistance with hiring or sponsoring Marketing and commercial managers, get in touch for personalised support.

Conclusion

Hiring and sponsoring Marketing and commercial managers under SOC Code 2432 can be a rewarding way to enrich the cultural landscape of your organisation. By following the steps outlined in this guide, you can successfully navigate the sponsorship process while ensuring compliance with UK immigration laws.

For further guidance, Borderless is ready to assist you with all your sponsorship needs. Contact us for expert advice.